Promotional materials designed for American University’s annual design show. The design draws inspiration from the tactile charm of overprinting techniques. The interplay of tones creates dynamic hues that create movement and depth. This visual approach highlights the theme of connection and collaboration, where individuality shines while contributing to a harmonious whole.

By reimagining the tactile qualities of traditional printmaking within a digital medium, this project embodies the timeless dialogue between design heritage and innovation. The result is a striking visual identity that resonates with audiences, setting the tone for a dynamic and inspiring design showcase.